On a current Thursday evening broadcast of Contained in the NBA, Corridor of Famer Shaquille O’Neal made waves not for his on-court evaluation, however for his wardrobe. Shaq sported a daring Alabama State button-up sweater, inserting the HBCU squarely within the nationwide highlight. Whereas it might have appeared like an informal vogue option to some, for traditionally Black faculties and universities, this second represents one thing far better: the ability of celeb amplification.
Shaquille O’Neal’s cultural affect extends nicely past basketball. As probably the most recognizable figures in sports activities and leisure, his selections—whether or not in enterprise, endorsements, or apparel—carry weight. By carrying Alabama State gear on one of many NBA’s most-watched exhibits, he not solely elevated the college’s model but in addition signaled his endorsement of HBCUs extra broadly. This type of publicity is priceless. It introduces HBCUs to broader audiences, attracts potential college students, and boosts alumni satisfaction—all whereas encouraging deeper funding in Black establishments of upper studying.
Including context to this gesture is Shaq’s private connection to HBCUs. His son, Shaqir O’Neal, not too long ago performed for Florida A&M, the place he had a career-best season earlier than transferring to Sacramento State. Previous to enjoying at FAMU, Shaqir performed for Johnny Jones at Texas Southern College. Shaqir’s journey by the HBCU athletic system lends credibility to Shaquille’s public assist and suggests an genuine dedication quite than a performative gesture.
In the end, Shaq carrying Alabama State attire on nationwide tv is greater than a vogue assertion—it’s a robust nod to the significance and worth of HBCUs. As establishments which have traditionally nurtured Black excellence, HBCUs profit immensely when figures of Shaquille O’Neal’s stature shine a lightweight on their legacy. In doing so, he helps to strengthen their cultural relevance and broaden their attain in a aggressive collegiate panorama.
