The sweetness world has misplaced considered one of its boldest voices. Sharon Chuter, founding father of Uoma Magnificence and Pull Up for Change, has died at 38.
Born in Nigeria, Chuter carved her path by way of the sweetness world’s largest boardrooms, working with L’Oréal and LVMH earlier than putting out on her personal. In 2019, she launched Uoma Magnificence with a debut basis line providing 51 shades, setting a brand new customary for inclusivity in magnificence.
Sharon was a fierce voice for Black magnificence. She took each alternative to inform the world that make-up is about identification as a lot as shade and expression.
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Sharon Chuter’s Influence Was Extra Than Make-up
Sharon’s work went far past merchandise. In 2020, she created Pull Up for Change and the viral #PullUpOrShutUp marketing campaign, difficult corporations to disclose what number of Black staff they’d in management. The marketing campaign pressured main manufacturers like MAC, Glossier, and e.l.f. to indicate their receipts, sparking a brand new wave of company accountability.
She later launched Make It BLACK, pushing dictionaries to redefine the phrase and partnering with prime magnificence manufacturers to repackage bestsellers in black packaging, with earnings funneled to assist Black-owned companies.
Although Sharon stepped down as Uoma’s CEO in 2023 to prioritize her well being, she remained a shareholder and mentor. Her final Instagram publish in Could confirmed her nonetheless onstage, doing what she did greatest: inspiring others.
Sharon Chuter leaves behind a legacy that can’t be missed. She proved that Black girls belong not simply in campaigns, however in management and possession. She turned magnificence into activism and reminded us all that illustration with out sources just isn’t sufficient.
The sweetness mogul reportedly died on August 14.
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