It’s official: Shedeur Sanders is already successful off the sector earlier than he’s even thrown a single NFL move. In accordance with attire retailer Fanatics, the previous Colorado Buffaloes quarterback and son of NFL legend Deion “Coach Prime” Sanders has the top-selling jersey amongst all gamers within the 2025 NFL rookie class.
Additionally, merchandise on his “2Legendary” website was marked “bought out” as of Wednesday morning.
And similar to that, the Prime Time legacy continues—this time, in a brand new technology.
No. 1 in Gross sales, No. 1 in Hype
After a standout school profession underneath the watchful eye (and training genius) of his father, Shedeur entered the 2025 NFL Draft surrounded by hype—and he lived as much as each little bit of it. Now, with followers flocking to scoop up his jersey, it’s clear that his model is already translating in an enormous approach on the skilled stage.
The extremely intense and controversial draft choice had followers extraordinarily invested in Shedeur’s NFL profession, and they’re able to assist him with the Cleveland Browns.
Whether or not you’re a die-hard fan of his new NFL workforce or simply purchased into the Sanders household aura, the numbers don’t lie: Shedeur’s jersey is flying off cabinets quicker than some other rookie within the league.
“He hasn’t even taken a snap but, and I needed to backorder his jersey,” one fan wrote on social media. “That’s how he’s him.”
Shedeur has not but been issued a quantity. The jerseys might be made after that occurs.
The Energy of Prime DNA
Let’s be trustworthy—being Deion Sanders’ son comes with strain, however Shedeur has made it crystal clear he’s not simply using coattails. With a laser-sharp soccer IQ, NFL-ready poise, and a aggressive edge sharpened in entrance of the cameras, Shedeur is exhibiting the league he’s right here to carve his personal identify within the historical past books.
Coach Prime couldn’t be prouder, posting to Instagram:
“My son has the #1 jersey within the NFL rookie class. We don’t chase, we entice. #TrustGod #PrimeTimePart2”
Mic. Drop.
NIL Trailblazer Turned NFL Star
Earlier than he ever declared for the draft, Shedeur was already a model unto himself—thanks partially to his dominant play, polished media presence, and business-savvy strikes through the NIL period. From his flashy watches to his composed interviews, every part about him screams “future franchise QB.”
Now, as he enters the NFL, he’s bringing not simply expertise—however a large fan base that stretches past soccer. His jersey gross sales are proof that followers see greater than a quarterback—they see a motion.
Setting the Tone for a New Period
This isn’t nearly jersey gross sales. It’s about cultural affect. A couple of younger Black quarterback moving into the league with legacy, management, and swagger—and doing it on his personal phrases.
Shedeur Sanders isn’t simply one other identify on the draft board. He’s an emblem of what’s subsequent in soccer: the merging of athletic excellence, generational affect, and full-throttle authenticity.
With the best-selling jersey amongst NFL rookies, Shedeur has already gained over followers nationwide. Now, all that’s left is to gentle up the sector.
And if historical past has taught us something, it’s this: when a Sanders steps on the gridiron, it’s all the time Prime Time.
