By Megan Sayles AFRO Enterprise Writermsayles@afro.com
Progressive Insurance coverage and Hi there Alice, a small enterprise useful resource platform primarily based in Houston, are within the midst of a authorized battle with America First Authorized (AFL) over a grant program that focused Black companies. The conservative nonprofit regulation group filed a class-action lawsuit in opposition to the pair concerning the Driving Small Enterprise Ahead grant, which awarded $25,000 to 10 Black entrepreneurs in August, alleging that this system was racially discriminatory.

Credit score: Picture Courtesy of Hi there Alice
On Dec. 13, Hi there Alice filed a movement to dismiss the case. In it, Hi there Alice contended that the lawsuit is “improper in each related respect.”
“Hi there Alice’s mission is to assist small companies all through this nation, and Hi there Alice vehemently opposes racial discrimination. Certainly, Hi there Alice’s core mission is to fight the results that generations of pernicious racism have had on America’s capital infrastructure. Federal regulation doesn’t compel purely non-public actors like Hi there Alice, when selecting how and to whom they may donate cash, to blind themselves to the centuries of invidious racism which have produced substantial present racial inequities in entry to capital.”
On Dec. 20, the Southern Poverty Legislation Middle, Attorneys’ Committee for Civil Rights Underneath Legislation, Hispanic Nationwide Bar Affiliation and Asian Individuals Advancing Justice filed an amicus temporary supporting the dismissal of the case.
This isn’t the primary time AFL has lodged a class-action lawsuit in opposition to an organization earmarking grants for underrepresented entrepreneurs. In July 2022, it sued Amazon for a range grant that deployed $10,000 to Black, LatinX and Native American enterprise house owners to cowl startup prices.
Nathan Roberts, proprietor of an Ohio trucking firm, is on the middle of AFL’s go well with in opposition to Hi there Alice and Progressive. Roberts, who’s White, allegedly acquired an electronic mail in regards to the Driving Small Enterprise Ahead grant program and commenced filling out an utility earlier than realizing it was unique to Black entrepreneurs, in line with the grievance. As soon as he did, he closed the appliance.
“All Individuals should be free from racial discrimination, but main firms throughout the US inject racial issues into each side of their enterprise operations, employment practices and a lot extra. As alleged in our grievance, our shopper—who’s a small enterprise proprietor preventing to create a greater life for himself and his household—was denied a contract with Progressive that might have supplied him with $25,000 towards the acquisition of a brand new truck solely due to the quantity of pigment in his pores and skin,” stated Gene Hamilton, vice chairman and normal counsel for AFL, in an announcement. “Progressive’s racially discriminatory association is offensive to the American very best, and we’ll battle to vindicate his rights and the rights of all equally located Individuals.”

Credit score: Picture Courtesy of America First Authorized
In an announcement on X, Hi there Alice executives, Elizabeth Gore, Carolyn Rodz and Kelsey Rudger, known as the case baseless, saying it units the nation and small companies again.
“Hi there Alice strongly disagrees with the authorized idea of this lawsuit, which is a component of a bigger technique to assault voluntary, private-sector efforts to fight the lingering results of racism on the American financial system.”
“This lawsuit alleges that Hi there Alice engaged in illegal racial discrimination by serving to Progressive Insurance coverage award grants to 10 Black-owned small companies,” wrote the Hi there Alice executives within the publish. “Hi there Alice strongly disagrees with the authorized idea of this lawsuit, which is a component of a bigger technique to assault voluntary, private-sector efforts to fight the lingering results of racism on the American financial system.”
In response to the go well with, Hi there Alice has initiated a brand new grant program enabling people to appoint small companies they consider to be “American Dream” visionaries. The winners will obtain $1,000 in funding, entry to a small enterprise accelerator and media protection.
“Hi there Alice has administered over $40 million in grants to entrepreneurs who’re job creators of all races, industries, genders and geographies. Our know-how has linked 1.4 million of you with loans, credit score, grants or assets to develop your corporation,” wrote the Hi there Alice executives within the assertion. “Now that AFL has poked the small enterprise bear, we’re doubling down, and doing so, as at all times, in a lawful means that holds true to America’s core values.”
Megan Sayles is a Report For America corps member.