Simply weeks after Drake determined to shake up the music trade along with his authorized filings geared toward main labels together with Common Music Group and streaming platforms, Spotify is now responding to his claims.
As beforehand reported, the Canadian rapper accused his personal label, Common Music Group, and Spotify of artificially inflating streaming numbers for Kendrick Lamar’s diss monitor, “Not Like Us.” He additionally accused UMG of defamation resulting from Lamar’s lyrics, the place he labeled him a “licensed pedophile.” It’s value noting that UMG, the world’s largest music firm, additionally distributes Lamar’s music.
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In an official assertion to Selection, a Spotify spokesperson hit again, saying: “Spotify has no financial incentive for customers to stream ‘Not Like Us’ over any of Drake’s tracks. Solely one in all Spotify for Artists’ instruments, Marquee, was bought on behalf of the track for €500 to advertise the monitor in France. Marquee is a visible advert that’s disclosed to customers as a Sponsored Suggestion.”
In Drake’s petition, he claims, “UMG seems to have used related techniques with different streaming companies. On data and perception, UMG paid, or accredited funds to, Apple Inc. to have its voice-activated digital assistant ‘Siri’ purposely misdirect customers to ‘Not Like Us.’ UMG didn’t depend on probability, and even abnormal enterprise practices,” the petition continues. “It as an alternative launched a marketing campaign to govern and saturate the streaming companies and airwaves.”
Simply a number of hours after the information broke about Drake’s surprising authorized transfer, a UMG consultant instructed the outlet: “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the very best moral practices in our advertising and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they wish to hear.”
Drake’s authorized submitting has sparked combined reactions. Whereas followers have praised him for going via nice lengths to guard his title, the hip-hop group is disillusioned in him for not taking his authorized loss and transferring on, as rappers normally do in rap beefs.
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