Supply: Courtesy / Verzuz
Swizz Beatz and Timbaland take VERZUZ to a brand new degree with its unique partnership with X for distribution. Learn extra about their monumental energy transfer inside.
The 2 tremendous producers, Swizz and Timbaland, broke the information at an activation in Cannes, France in the present day (June 20). Earlier this yr, Swizz and Timbaland reacquired VERZUZ from earlier associate Triller. They now personal one hundred pc of the platform they created through the pandemic. They’re additionally retaining their fairness together with the artists who participated in VERZUZ.
Upon regaining full management, they sought out the right channel for unbiased distribution. Swizz and Timabaland landed on X as their new distributor. Collectively, the businesses orchestrated a mutually useful alliance the place Swizz and Timbaland keep their full possession and inventive management, whereas X receives unique distribution rights.
VERZUZ will now broadcast to an viewers of over 550 million energetic customers, exponentially increasing its viewership and worldwide attain like by no means earlier than. For the reason that inception, the conversations round every VERZUZ naturally developed on X from followers and fanatics alike. Viewers will now be capable of watch without spending a dime solely on X, bringing the visible sequence, and viral dialog, all to 1 platform.
Swizz shared his pleasure about discovering an excellent associate in X and thanked the platform’s house owners Elon Musk and the X group for supporting the VERZUZ mission.
“We’re past thrilled to have discovered the very best associate for Verzuz,” Swizz shared in a press release. “Not solely are we excited to have Verzuz on X, we’re excited to assist X construct the largest leisure firm on this planet. I want to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the whole X group for believing within the Verzuz imaginative and prescient. We will’t wait to get to work.”
As they’ve centered on for the reason that first VERZUZ, the founders goal to uplift the tradition and group into the highlight within the heart of the world’s stage. Nonetheless, they protect the identical grit, honor, authenticity, and integrity that makes hip-hop, rap, R&B, soul and all genres of music so particular.
“We’re thrilled to associate with X, probably the most modern platform globally. Our objective has all the time been to carry Verzuz to the world which we will now do larger than ever,” Timbaland added.
The affect and influence of VERZUZ has confirmed to be plain. Thus far, it has produced over 40 episodes, producing 100 million-plus dwell views and over 70 billion impressions. It has naturally encompassed different verticals with VERZUZ SPORTS, and VERZUZ COMEDY, all which play effectively to among the most extremely engaged communities on X. To not point out, the ability of the #VERZUZEFFECT can’t be overstated. Statistics present that every artist that has participated in a VERZUZ have seen dramatic will increase in streaming, ticket gross sales, merchandise, and total income from only one look.
“X is so proud to associate with trailblazing creators, artists, and entrepreneurs Swizz Beatz & Timbaland,” Yaccarino shared. “Our platform stands on the forefront of innovation, and Verzuz defines the essence of an modern content material expertise. As we proceed to work with probably the most thrilling voices to carry premium content material to X, there isn’t a higher match than this sequence. Collectively we are going to redefine how customers interact with their favourite leisure, one Verzuz at a time.”
VERZUZ has partnered with Uncontained Media, led by Christian Sarabia, and Raymond Garcia. Collectively, they’ve produced a number of hit reveals together with Emmy Winner “Drive With Swizz Beatz” and can function the manufacturing firm and Govt Producers of VERZUZ.
Keep tuned for the announcement of the following matchup coming quickly.
