At 23 years previous, Reuben Vincent’s ardour for hip-hop is paying homage to a bygone period. Whereas his socially aware lyrics are filled with mind and masterful wordplay, Reuben’s musical prowess extends past the bars by means of equally skillful manufacturing.
Because the product of two mother and father who fled their native Liberia amid the nation’s first civil conflict, Reuben Vincent was raised in Charlotte, N.C. Spending his early childhood immersed in West African tradition, his older cousins launched Reuben to hip-hop by means of the music of 1990’s greats like The Infamous B.I.G. and Tupac Shakur. By age 8, he was writing double-entendre-filled raps and sketching tough album covers whereas dreaming of a lifetime of rhyme.
Reuben’s recordings as a young person caught the ear of none apart from ninth Surprise, who was randomly uncovered to the budding MC’s music by a fan. Because the legendary producer took Reuben beneath his wing, he spent his highschool years balancing between the books and the studio. The MC has all the time been so devoted to his craft that he skipped his senior promenade to be launched to Kendrick Lamar and J. Cole.
The North Carolina spitter traces his first style of mainstream hip-hop success again to 2019, when his music “No Issues” landed on the soundtrack for the Madden NFL 20 online game. Whereas attending North Carolina A&T College, Reuben dropped his first full-length venture, Boy Meets World, in 2020, by means of ninth Surprise’s Jamla Information. Reuben was then recruited by Roc Nation and signed to the label department of the corporate in 2021. By his 2023 magnum opus, Love Is Battle, Reuben Vincent solidified himself as a rising star within the rap sport decided to interrupt the mildew. The album serves as a deep-dive into his first-generation African American roots.
Now, as lyrical output and manufacturing work stay his each day routine, Reuben Vincent comes by means of XXL’s The Break: Dwell whereas out on the highway with Bas acting on the We Solely Speak About Actual S**t When We’re F**ked Up Tour. He speaks on his distinctive journey into the business beneath the tutelage of ninth Surprise, directing his personal music movies such because the lately launched “FUFU” and his upcoming EP, Normal Admission.
Watch the complete interview beneath.
Observe Reuben Vincent on Spotify and Instagram.
Standouts:
“FUFU”
“Massive Financial institution”
“February thirteenth” that includes Rapsody
“Geechie Suede”
Love Is Battle
