If there’s one HBCU soccer program that is aware of tips on how to command consideration, it’s Jackson State College. And now, the reigning HBCU nationwide champions are bringing followers even nearer to the motion with Underneath Armour’s newest short-form documentary, “Guard Thee Yard: Jackson State College Spring Soccer 2025.”
Advised by the lens of Head Coach T.C. Taylor, the documentary dives deep into the Tigers’ relentless preparation this spring as they chase back-to-back nationwide titles. The message is straightforward however highly effective: “Guard Thee Yard” isn’t only a slogan—it’s a mindset.
This marks the second time Underneath Armour and Jackson State’s media staff have collaborated on a documentary. Their 2023 movie exploded previous 1.5 million views, proving there’s a severe urge for food for HBCU soccer storytelling achieved proper.
Life After Prime—And Higher Than Ever
When Coach T.C. Taylor stepped into the pinnacle teaching position after Deion Sanders’ high-profile exit in late 2022, the query was whether or not JSU may maintain that momentum. Protected to say, they’ve achieved greater than that—they’ve thrived.
Underneath Taylor, the Tigers have leaned into their identification. The flash remains to be there, but it surely’s backed by self-discipline, participant improvement, and a rock-solid tradition. Final season’s HBCU nationwide title run cemented that JSU isn’t simply dwelling off Prime’s legacy—it’s constructing one thing even greater.
Underneath Armour x Jackson State: A Blueprint for HBCU Partnerships
The documentary additionally highlights the rising partnership between Underneath Armour and Jackson State, which signed a contract extension with UA in 2024 that lasts by 2029. The deal doesn’t simply cowl gear for JSU’s 17 varsity sports activities—it’s about investing in student-athletes’ futures.
From the HBCU Profession Mix at UA’s Baltimore HQ to celebrating JSU’s dominance in ladies’s sports activities—basketball, softball, tennis, and volleyball, all snagging latest SWAC titles—the partnership is a blueprint for a way manufacturers can present up for HBCUs.
“We’re excited to proceed to evolve collectively and positively influence much more student-athletes,” stated Sean Eggert, SVP of International Sports activities Advertising and marketing at Underneath Armour.
JSU Athletic Director Ashley Robinson doubled down: “The alternatives of partnership are limitless. It heightens the student-athlete expertise at Jackson State.”
“Guard Thee Yard” isn’t only a documentary—it’s proof of how far Jackson State soccer has come and the way brilliant its future is.
