*On February 2nd, UnitedMasters, the main world music distribution platform, kicked off GRAMMY weekend with their annual GRAMMY live performance, “A Celebration of Independence” in Los Angeles.
The live performance was held on the Hollywood Palladium and featured performances by a few of the hottest acts in music, together with Nigeria’s Davido, South Africa’s Uncle Waffles, Dominican Republic’s Tokischa, and NLE Choppa.
A star-studded visitor listing included Nas, will.i.am, Doug E. Recent, Jessie Reyez, A.V. Rockwell, Kat Graham, Luke Lawal, Jae Murphy, Jozzy, RMR, ScarLip, and lots of extra, making it an evening to recollect.
For the second 12 months operating, UnitedMasters continued its annual GRAMMY celebration, emphasizing its dedication to creating areas that remember world independence inside the music trade.
The live performance was a tribute to the ability of impartial music and the pioneering artists shaping the tradition.
This 12 months marked a major milestone for UnitedMasters, that includes worldwide acts for the primary time, solidifying their affect and illustration within the world impartial artist motion.
“To point out up once more throughout music’s largest weekend with impartial artists representing the place music is headed globally was an unforgettable second,” stated Steve Stoute, founder and CEO of UnitedMasters. Our annual GRAMMY celebration culminates all that we stand for at UnitedMasters in creating areas for impartial artists to thrive and displaying them their place on this trade is gigantic.”
Diageo, together with Bulleit Frontier Whiskey, has been the official spirits associate of “A Celebration of Independence” for the previous two years, supporting the Pioneer Mission that backs the following technology of creators. VIP company this 12 months loved unique entry to Johnnie Walker Blue Label, one other Diageo model.
Jesse Damashek, SVP Advertising, Whiskey and Liqueurs at Diageo, stated, “Although the celebration lasted only one night, we imagine the trade executives, artists, and followers in attendance ought to keep on the Celebration of Independence past the festivities through our newly launched playlist.”
The occasion continued the custom set by final 12 months’s celebration, which was attended by stars like Jay-Z, Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, Doug E. Recent, Koffee, Eric Nam, and extra.
This occasion adopted UnitedMasters’ groundbreaking enlargement into Nigeria, highlighting the platform’s world affect on rising African artists. With over 2 million impartial artists on board, UnitedMasters continues its mission to offer artists worldwide with a stage to showcase and develop their abilities.
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