Black Woman Nutritional vitamins (BGV), the main wellness and vitamin model created particularly for the distinctive dietary wants of Black ladies, has introduced an inspiring new partnership with HBCU Winston-Salem State College’s (WSSU) acclaimed cheerleading workforce, the “Powerhouse of Crimson and White.” The collaboration facilities not solely on vitamin and wellness but in addition on empowering the following technology of Black ladies to embrace their pure hair with pleasure and confidence.
For hundreds of years, Black ladies’s hair has been subjected to inflexible Eurocentric magnificence requirements. From the Tignon Legal guidelines of 1786 to the pervasive use of dangerous chemical compounds and straightening instruments, hair has been a battleground for id and self-worth. These historic traumas have left behind layers of internalized racism and self-hate, making hair not only a fashion however a political and cultural assertion.
The results are nonetheless seen at present, particularly in environments like aggressive cheerleading—the place solely 17% of contributors are Black ladies. Many cheer groups, together with these led by Black coaches, nonetheless strain athletes to put on straight or wavy extensions. This not solely reinforces slender magnificence norms but in addition inflicts long-term injury on pure hair.
WSSU’s “Powerhouse of Crimson and White” has been a robust exception. As an HBCU with a cheer workforce identified for its dynamic routines, media presence, and cultural affect, WSSU is redefining what it means to be each polished and unapologetically pure. With over 385,000 social media followers and viral movies which have reached hundreds of thousands, the workforce has impressed Black ladies throughout the nation to reclaim their curls, coils, and kinks on and off the sector.
“The Powerhouse of Crimson & White cheer program has had a long-standing custom of representing the pure hair neighborhood,” mentioned Head Coach NeSheila Washington. “We educate our younger women and gents the significance of sustaining wholesome hair. A significant part of that’s being aware to feed your physique important vitamins day by day. Taking a multivitamin is a big assist to a school athlete and ensures they’ve the instruments to achieve success on the sector and courtroom.”
By this three-month partnership, BGV will present each member of the workforce with its best-selling Hair, Pores and skin & Nails nutritional vitamins , formulated with biotin, zinc, and different important vitamins to advertise wholesome follicles, cut back breakage, and enhance general scalp well being. The workforce may also obtain merchandise from BGV’s Vitality Bundle and Collagen Powder , designed to assist joint well being, vitality ranges, and bone energy—particularly very important for student-athletes consistently shifting, stunting, and performing.
Past the dietary supplements, BGV is outfitting the workforce with custom-branded sweatshirts, water bottles, and towels—instruments that merge wellness and tradition in on a regular basis moments. This partnership represents a deeper alignment of values: holistic well being, self-love, and celebrating what grows naturally.
Though WSSU is only one of 107 HBCUs within the U.S., the Powerhouse workforce stands out for its visible and viral affect. Their management in pure hair illustration makes their voice particularly impactful in shifting magnificence norms inside Black communities.
The collaboration with WSSU doesn’t counsel that Black ladies should abandon hair extensions or protecting types. As a substitute, it celebrates the liberty to put on pure hair proudly—and to see it as stunning, athletic, and worthy of the highlight.
Black Woman Nutritional vitamins continues to prepared the ground in well being training, neighborhood empowerment, and tailor-made wellness options for Black ladies. With this partnership, the model doubles down on its mission to assist Black ladies thrive from the within out.
