Beyhive, the second has arrived. Now you can odor her signature perfume earlier than including it to your assortment. For the primary time ever, CÉ LUMIÈRE by Beyoncé Parfums is hitting retailer cabinets as a part of an unique partnership with Ulta Magnificence, the official magnificence retail companion of Beyoncé’s COWBOY CARTER TOUR.
After promoting out repeatedly on-line, the extremely coveted fragrance is now accessible in restricted portions at choose Ulta Magnificence shops and on ulta.com, giving followers the possibility to expertise the scent in particular person. It marks the primary in-store launch for a Beyoncé perfume in years.
Ulta goes all in on the COWBOY CARTER period, rolling out:
• Seven city-inspired magnificence seems, debuting April 28 and designed in partnership with native influencers from tour stops like Los Angeles, Chicago, Atlanta, and extra• A COWBOY CARTER TOUR magnificence assortment, curated with make-up, skincare, and Beyoncé’s new CÉCRED haircare merchandise• Professional workforce masterclasses occurring in retailer in Los Angeles and New York Metropolis this Could• A GLAMlab digital try-on expertise within the Ulta Magnificence app, the place followers can recreate the tour seems from anyplace
Ulta Magnificence Chief Advertising Officer Kelly Mahoney mentioned the collaboration is about celebrating magnificence, tradition, and self-expression throughout what she calls the largest cultural second of the summer season.
Whether or not you’re headed to the present or vibing from dwelling, Ulta Magnificence is providing followers the total Beyoncé expertise. And now you’ll be able to take dwelling a chunk of her essence, fairly actually.
CÉ LUMIÈRE is out there for a restricted time solely, and it’ll not keep on cabinets for lengthy.
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